It British fashion designer shows what frills can do for denim in her forthcoming collaboration with premium jeanswear label J Brand.
The latest collaboration with Simone Rocha comes as a surprise as the London-based designer never uses denim in her own collections. “It’s funny, I don’t wear jeans normally,” she said in an interview with Vogue. “So this is my way of figuring out how I can. Personally, I’ve ordered the black dress. Going to wear it over the black jeans. That’s me!”.
The result is a schoolgirl-inspired 14-piece collection of sleeveless jean jackets, ruffled dresses, and cropped pants washed in pinks, reds, and blacks.
Rocha started her research with preppy school uniforms and opted for coloring based on the flowers: “I didn’t want to do blue at all, I wanted it to feel a little awkward, a bit young and naive, like the jackets are voluminous and oversized and you see a lot of ankle with the jean.”
The collection will be available exclusively at Dover street Market on November 14.